2010
The journey began
Great Heart began with a shared belief that charitable giving should become a meaningful part of everyday life.
About the Association
About the Association
Great Heart Charity Association 
has connected contributors, volunteers and beneficiaries since 2010, creating a platform where 
practical help, emotional support and lasting hope can reach people in need.
15+Years of care
About Great Heart
Connecting hearts. Turning care into action.
Great Heart Charity Association is a tax-exempt, non-profit organisation that connects contributors, volunteers and beneficiaries through practical assistance, emotional support and meaningful community programmes.
- Transparent and responsible support
- Programmes shaped around real needs
- Care delivered with dignity and respect
Our story
Our Journey of Growth
2011
A heart took shape
Our Care in Hand, Love in Heart identity was created to express the sincerity behind every act of service.
2013
Officially registered
Persatuan Kasih Sejati was formally registered, strengthening the foundation for transparent and responsible care.
Growing together
Care reached further
More contributors and volunteers came together, allowing practical help and emotional support to reach more communities.
Today
The circle of kindness continues
Great Heart continues connecting contributors, volunteers and beneficiaries so that kindness can grow through everyday action.
Mission and Vision
Mission
Become a transparent and trusted platform that connects resources and supports those in need.
Vision
To make charitable giving a part of everyone’s life.
Humility
Serve without ego, value every person, listen openly and keep improving toward our mission.
Empathy
Show love, mercy and compassion to people in need, treating beneficiaries as family.
Ardent
Bring passion and commitment to charitable giving, creating meaningful positive impact.
Respect
Honour every person’s dignity, uniqueness, worth and right to a good quality of life.
Transparency
Work openly and fairly, treating every donation and conversation with dignity and respect.
Meet our mascot
Hi, I am Heart Heart
Heart Heart is our electric-plug mascot, carrying a huge heart that represents the positive energy we bring to the community. With no mouth, Heart Heart reminds us that kindness is expressed most powerfully through action.
Electric-plug
A source of positive energy that connects Heart Heart with the community.
Heart-shaped mouth
A symbol of warmth, compassion and care expressed through action.
Treasure bag
A little pocket carrying kindness, hope and meaningful support.
